Branding for SOKO, a Korean-Style Bakery Café
I created the branding for SOKO, a modern Korean-inspired bakery café based in Rotterdam, the Netherlands. The project centred on the idea of interaction between cultures.
The goal was to express a Korean sensibility while keeping the overall look modern and clean. The final identity features a bi-directional arrow representing the exchange between Korea and the Netherlands. From this symbol, the form of the K in SOKO was developed. For the Korean logotype, I drew the shape of ㅅ from “소코,” creating a distinct Hangul mark that adds what the English typography alone could not. The Hangul logo was also adapted into a stamp-style version to increase its versatility across applications.
